J-Walk & Associates, Inc.

An Ad Campaign About Nothing?

The Wall Street Journal reports: Microsoft Enlists Jerry Seinfeld In Its Ad Battle Against Apple.

Microsoft Corp., weary of being cast as a stodgy oldster by Apple Inc.'s advertising, is turning for help to Jerry Seinfeld.

The software giant's new $300 million advertising campaign, devised by a newly hired ad agency, has been closely guarded. But Mr. Seinfeld will be one of the key celebrity pitchmen, say people close to the situation. He will appear with Microsoft Chairman Bill Gates in ads and receive about $10 million for the work, they say.

The new ad effort is expected to use some variation of the slogan "Windows, Not Walls," according to several people familiar with the matter.

Too bad he won't be pitching Office. I remember watching that show and seeing a box for Excel 5 sitting on his bookshelf -- although I don't recall ever seeing him use the computer.

From the Internet Movie Database:

Although Jerry uses a Apple computers/ Mac through out the series, he has various IBM-PC Microsoft office products (Word, Excel, MS windows) on his desk next to his computer.